СLIENT
YEAR OF DEVELOPMENT
2024-2025
KEYWORDS
Design, social media content, packaging, labels.
DECISION
Since 2024, the brand has introduced a selectives line, which is sold exclusively on the website. I was in charge of brand book development, social media strategy with the new concept, as well as packaging and clothing tags. The first part presents the selective brand line, followed by the core BLSH products.
СLIENT
YEAR OF DEVELOPMENT
2022-2023
KEYWORDS
Design, social media content, packaging, labels.
DECISION
I have been collaborating with the BLSH brand for over three years. During this time, I have created more than 15,000 stories, as content is published on a regular basis, 3-4 times a week on Instagram. The information is not duplicated—additional news and updates are shared separately on Telegram.In addition to stories, I have also worked on Instagram posts. So far, I have created more than 24 batches of 9-12 posts each, totaling over 240 posts. Each post was carefully crafted with the audience’s interests in mind, increasing engagement and brand recognition.
I was also responsible for designing packaging, apparel labels, and maintaining the BLSH brand identity. My work included stickers, instructions, and package inserts, helping to create a cohesive and recognizable brand image.
