CLIENT

padel.ru

PROJECT DESIGN TEAM:
Irina Holzer
Roman Beno
Elizaveta Shipkova
Valeria Shershen

YEAR OF DEVELOPMENT

2024-2025

KEYWORDS

Brandbook, identity, website, typography, illustrations, presentations

DECISION

Our team has developed a unique brand identity and visual style for PADEL.RU, a project designed for the Russian padel market.
Roma worked on the logo. I focused on color selection and illustrations, crafting a fresh and distinctive palette that stands out from competitors in Russia. Liza conceptualized the "bean" shape of the ball and the spring motif, adding a dynamic and memorable visual element. Lera contributed by preparing key mockups for the brand presentation to the management team.

We conducted thorough market analysis of other brands in Russia to ensure our color choices and overall style were unique. Our identity extends across various communications, merchandise, and tournament venue designs, creating a cohesive and engaging brand experience.